WHAT IS CONNECTED TV?

A Connected TV (CTV) is any television connected to the internet that can stream digital video. It could be a smart TV or a TV with a set-top box or gaming console.A Connected TV (CTV) is any television connected to the internet that can stream digital video. It could be a smart TV or a TV with a set-top box or gaming console.A Connected TV (CTV) is any television connected to the internet that can stream digital video. It could be a smart TV or a TV with a set-top box or gaming console.

WHAT IS PROGRAMMATIC ADVERTISING?

Programmatic advertising uses automated technology to buy and sell advertising on digital media. What makes it so exciting is the use of customer data and AI algorithms to place ads more efficiently. More accuracy means a highly qualified and engaged target audience is served more personalized ads for a lower cost.Programmatic advertising uses automated technology to buy and sell advertising on digital media. What makes it so exciting is the use of customer data and AI algorithms to place ads more efficiently. More accuracy means a highly qualified and engaged target audience is served more personalized ads for a lower cost.Programmatic advertising uses automated technology to buy and sell advertising on digital media. What makes it so exciting is the use of customer data and AI algorithms to place ads more efficiently. More accuracy means a highly qualified and engaged target audience is served more personalized ads for a lower cost.